How to create packaging designs for consumer brands that effectively communicate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the[...]
The fully updated single-source guide to creating successful packaging designs for consumer productsNow in full-color throughout, "Packaging Design, Second Edition" has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging design[...]